Can Bitcoin Dethrone Gold?
For decades, gold has been a traditional go-to safe-haven asset during times of market turbulence, offering protection against inflation and acting as a reliable means of portfolio diversification. However, Bitcoin’s growing recognition is positioning it as a formidable challenger, potentially capable of unseating gold’s dominance.
With a finite supply of 21 million coins, Bitcoin shares a key characteristic with gold: scarcity. Financial analysts from Bernstein have predicted that Bitcoin could become the dominant "store of value" of the modern era, potentially replacing gold within the next decade. Its impressive historical returns, far surpassing gold’s performance, further enhance this narrative. BlackRock, one of the world’s largest asset managers, has already labeled Bitcoin a strategic hedge, particularly as the traditional inverse correlation between stocks and bonds continues to fade.
JPMorgan has echoed this sentiment by highlighting the concept of the "debasement trade," wherein both gold and Bitcoin gain importance as hedges amid concerns over inflation and the devaluation of fiat currencies. Supporting this trend, 2024 saw record-breaking capital inflows into the crypto market, underscoring Bitcoin’s growing role in investment portfolios.
When Bitcoin Receives the Green Light
The endorsement of major financial institutions and the launch of spot Bitcoin ETFs have accelerated the asset’s journey from the fringes to the mainstream. Bitcoin ETFs have made investing in Bitcoin more accessible to traditional investors by offering exposure through regulated stock exchanges, eliminating the need for direct cryptocurrency ownership.
Since their inception, Bitcoin ETFs have attracted over $100 billion, with $36 billion flowing in during their first year—an inflow surpassing even gold ETFs during the same period. This development has established Bitcoin ETFs as some of the fastest-growing ETFs in history, enhancing Bitcoin’s role as a store of value.
Additionally, the Financial Accounting Standards Board (FASB) in the U.S. has introduced favorable accounting rules that allow companies to list Bitcoin on their balance sheets, further incentivizing corporate adoption. MicroStrategy, a trailblazer in corporate Bitcoin investments, exemplifies this trend. By holding $43 billion worth of Bitcoin, the company has generated $15 billion in unrealized gains, demonstrating the potential profitability of integrating Bitcoin into corporate treasury strategies.
There is even speculation from Wall Street that the U.S. government might establish a national Bitcoin reserve. Senator Cynthia Lummis has suggested that the government could acquire Bitcoin by selling some of its gold reserves held by the Federal Reserve.
The Secret Ingredient for Portfolio Diversification
Bitcoin’s low correlation with traditional assets has made it a powerful tool for portfolio diversification. BlackRock emphasized that Bitcoin can act as a strategic hedge when the traditional relationship between stocks and bonds—typically moving in opposite directions—breaks down.
One of Bitcoin’s key benefits lies in its ability to improve a portfolio’s risk-adjusted returns, measured by the Sharpe ratio. According to CoinShares, incorporating just a small allocation of Bitcoin can significantly enhance a portfolio’s performance. For instance, a traditional 60/40 portfolio (60% stocks, 40% bonds) typically has a Sharpe ratio of 0.48. By allocating 4% to Bitcoin and rebalancing quarterly, the Sharpe ratio can increase to 1.05, while the overall correlation among assets decreases by 5%.

Analyses conducted on popular portfolios such as the Yale Endowment Portfolio, All Weather Portfolio, and Cockroach Portfolio showed a consistent improvement in Sharpe ratios when Bitcoin was included. Despite Bitcoin’s notorious volatility, CoinShares found that a 4% allocation only minimally increased the maximum drawdown while nearly doubling annual returns.
Furthermore, Bitcoin’s lack of correlation with gold allows the two assets to complement each other in diversified portfolios. Gold serves as a protective asset during economic turmoil, while Bitcoin offers higher growth potential. As Global Macro Investor’s Julien Bittel noted, “Even after a strong year for gold, Bitcoin outperformed it by 96% in 2024, despite trading sideways for eight months.”
Nevertheless, investors should carefully assess their risk tolerance before allocating funds to Bitcoin. Experts from BlackRock, CoinShares, and Globalt suggest a Bitcoin allocation ranging between 1% and 10%, depending on individual risk profiles and investment goals. Regular portfolio rebalancing is recommended to maintain optimal asset allocation.
The MicroStrategy Effect: Corporate Bitcoin Accumulation
MicroStrategy’s bold Bitcoin strategy has inspired numerous companies across sectors, including healthcare, energy, gaming, and education, to follow suit. According to Bitcoin Treasuries, more than 70 companies have adopted similar strategies, contributing to Bitcoin’s expanding corporate presence.
Some notable players include:
- Block (formerly Square): The financial services firm founded by Jack Dorsey has acquired over 8,000 BTC, worth around $758 million.
- Semler Scientific: The health tech company holds 2,084 BTC, valued at $168 million.
- Metaplanet: A venture capital firm with 1,762 BTC worth about $165 million, aiming to hold 10,000 BTC by 2025.
- Cango: An e-commerce firm that invested $400 million in Bitcoin mining equipment and currently holds 933 BTC.
For companies like Metaplanet and Cango, this strategy has yielded significant returns. Metaplanet’s stock price has surged 2,200% since it began buying Bitcoin in April 2023, while Cango’s shares have doubled after its investment in mining equipment.
However, not all companies have experienced similar success. Genius Group and SOS Limited faced stock price declines of 27% and 30%, respectively, after adopting Bitcoin-related strategies. Despite mixed results, corporate demand for Bitcoin continues to grow, with analysts at Bernstein predicting sustained interest in the coming years.
Bitcoin’s Path to Dominance
Bitcoin’s evolution from a fringe asset to a critical component of institutional portfolios signifies its growing importance as both a store of value and a tool for diversification. As regulatory frameworks and financial innovations like ETFs make it easier for mainstream investors and corporations to gain exposure, Bitcoin is steadily encroaching on gold’s status as the premier safe-haven asset.
Whether through MicroStrategy’s pioneering strategy, government initiatives, or institutional adoption, Bitcoin is poised to play a central role in the global financial landscape. While gold remains a valuable asset, the ascent of Bitcoin suggests that the next era of safe-haven investments may be digital.